Wednesday, October 15, 2008

New Product Meets Consumers’ Demand For Fresh, Healthy, and Convenient Products

Minneapolis, MN, October, 15 2008 – C.H. Robinson, one of the largest produce sourcing and logistics companies in the world, in conjunction with River Ranch Fresh Foods, LLC , has launched a new product line, Fresh ’n Easy® QuickSteam™ vegetable side dishes. The product will be available to consumers this year, in early November.

Bud Floyd, C.H. Robinson’s vice president of produce marketing, said, “The Fresh ’n Easy® QuickSteam™ products were developed in response to the changing needs and trends of today’s consumers’ demand for healthy and convenient food that is fresh. We went through a rigorous testing process with consumers and believe that each of the seven flavors answers the consumers' demand for flavorful, fresh vegetables. These products are a great, easy, and wholesome addition to a family meal.”

C.H. Robinson and River Ranch tested 32 sauces with approximately 1,500 consumers before selecting the top seven Fresh ’n Easy® QuickSteam™ sauces. Each of the flavors - Alfredo, Asian Citrus, Blue Cheese, Creamy Tomato Basil, Garlic & Butter, Sharp Cheddar, and Southwestern - are made with dairy-based sauces. Each serving ranges from 70 to 110 calories with no trans fats. The Fresh ’n Easy® QuickSteam™ products also offer four bagged items without sauce. All QuickSteam™ products use microperf technology, which allows the products up to a 17-day shelf life. No preparation is necessary and cooking is complete in three minutes or less. The packaging utilizes a new steam valve cooking system that ensures perfectly cooked product while maintaining a high nutrient level.

C.H. Robinson will showcase the new Fresh ’n Easy® QuickSteam™ products at the Produce Marketing Association (PMA) Fresh Summit convention in October. Free samples will be available at the C.H. Robinson booth, number 1619, and the River Ranch booth, number 1119, and the products will be featured at the C.H. Robinson-sponsored breakfast on, October 26 at the PMA convention.

About C.H. Robinson:
C.H. Robinson Company got its start in the produce industry over 100 years ago, providing fresh fruits and vegetables to the settlers of the Dakotas and Minnesota. Today, C.H. Robinson is one of the largest produce sourcing and non-asset based third party logistics companies in the world, with 2007 sourcing gross revenues of $1.3 billion. C.H. Robinson sources the highest quality products while integrating value-added logistics, distribution, and information reporting services. We provide our customers with complete customized supply-chain solutions that meet each customer's needs.

About River Ranch:
River Ranch Fresh Foods, LLC is a premium grower/shipper headquartered in Salinas, maintaining year-round operations with two state-of-the-art processing and cooling facilities in Salinas and El Centro, California. The company processes and distributes salad kits and side dish vegetables under Retailer’s Own and River Ranch brands, and spinach, salads, and fresh-cut vegetable snacks and side dishes under the Popeye Fresh! brand pursuant to an exclusive long-term agreement with Hearst Holdings, Inc., King Features Syndicate Division. River Ranch is also a broad-line distributor of high quality commodity products and services customers throughout North America in all classes of trade, including retail, foodservice and club stores.
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Thursday, October 9, 2008

Wheels Logistics Forges a New Link in Customers’ Supply Chains

Mississauga, ON, – Wheels Logistics proudly announces the opening of its new warehouse facility featuring expanded services that provide a new link in their customers’ supply chains. Located within minutes of Pearson International Airport in Mississauga, Ontario, the 70,000 square foot warehouse provides customers from both Canada and the United States with a central facility capable of reaching 64% of Canada's population with next-day service.

The new warehouse offers existing Wheel's Logistics customers with expanded services beyond traditional road delivery. Warehousing, kitting, order picking, fulfillment and distribution services will use advanced technology solutions to leverage operational efficiencies. Both the strategic location of the warehouse and the service capabilities of Wheels Logistics give distributors operating out of the U.S. an excellent, cost-effective opportunity to tap into the Canadian market without the associated overhead costs and logistics concerns.

“Wheels Logistics is committed to providing award winning logistics solutions that will help our customers succeed in a competitive global environment. Our new facility has been in the planning stages for a year and every detail has been assessed to ensure our ability to help our customers’ optimize their supply chains”, says Jim Davidson, Wheels Logistics President. “We are excited about the growth opportunities that this will bring to our organization and to our customers as we continue to expand our supply chain service offering”, he adds.
About Wheels Logistics

Wheels Logistics is a division of Wheels Group, winner of the Ryder Carrier Quality Award and one of Canada’s 50 Best Managed Companies. Wheels Group provides innovative supply chain products, services and information technologies that deliver leading-edge, value-added business solutions. The company serves an international client base through four divisions: Wheels Group, which provides the company’s shared services and strategic vision; Wheels Clipper, a third-party logistics provider with 90 years of combined experience; Wheels Logistics, specializing in contracted services that support just-in-time delivery; and Wheels Global, which provides a full range of freight forwarding services. Through these offerings the company applies a forward thinking approach to supply chain management that optimizes business results and creates long-term value for customers.

For more information please contact:

Michael Czopka
Senior Account Manager, Supply Chain Solutions
Wheels Logistics
5090 Orbitor Drive, Unit 1
Mississauga, ON L4W 5B5

T: 800.663.6331 x4220