Minneapolis, MN, October, 15 2008 – C.H. Robinson, one of the largest produce sourcing and logistics companies in the world, in conjunction with River Ranch Fresh Foods, LLC , has launched a new product line, Fresh ’n Easy® QuickSteam™ vegetable side dishes. The product will be available to consumers this year, in early November.
Bud Floyd, C.H. Robinson’s vice president of produce marketing, said, “The Fresh ’n Easy® QuickSteam™ products were developed in response to the changing needs and trends of today’s consumers’ demand for healthy and convenient food that is fresh. We went through a rigorous testing process with consumers and believe that each of the seven flavors answers the consumers' demand for flavorful, fresh vegetables. These products are a great, easy, and wholesome addition to a family meal.”
C.H. Robinson and River Ranch tested 32 sauces with approximately 1,500 consumers before selecting the top seven Fresh ’n Easy® QuickSteam™ sauces. Each of the flavors - Alfredo, Asian Citrus, Blue Cheese, Creamy Tomato Basil, Garlic & Butter, Sharp Cheddar, and Southwestern - are made with dairy-based sauces. Each serving ranges from 70 to 110 calories with no trans fats. The Fresh ’n Easy® QuickSteam™ products also offer four bagged items without sauce. All QuickSteam™ products use microperf technology, which allows the products up to a 17-day shelf life. No preparation is necessary and cooking is complete in three minutes or less. The packaging utilizes a new steam valve cooking system that ensures perfectly cooked product while maintaining a high nutrient level.
C.H. Robinson will showcase the new Fresh ’n Easy® QuickSteam™ products at the Produce Marketing Association (PMA) Fresh Summit convention in October. Free samples will be available at the C.H. Robinson booth, number 1619, and the River Ranch booth, number 1119, and the products will be featured at the C.H. Robinson-sponsored breakfast on, October 26 at the PMA convention.
About C.H. Robinson:
C.H. Robinson Company got its start in the produce industry over 100 years ago, providing fresh fruits and vegetables to the settlers of the Dakotas and Minnesota. Today, C.H. Robinson is one of the largest produce sourcing and non-asset based third party logistics companies in the world, with 2007 sourcing gross revenues of $1.3 billion. C.H. Robinson sources the highest quality products while integrating value-added logistics, distribution, and information reporting services. We provide our customers with complete customized supply-chain solutions that meet each customer's needs.
About River Ranch:
River Ranch Fresh Foods, LLC is a premium grower/shipper headquartered in Salinas, maintaining year-round operations with two state-of-the-art processing and cooling facilities in Salinas and El Centro, California. The company processes and distributes salad kits and side dish vegetables under Retailer’s Own and River Ranch brands, and spinach, salads, and fresh-cut vegetable snacks and side dishes under the Popeye Fresh! brand pursuant to an exclusive long-term agreement with Hearst Holdings, Inc., King Features Syndicate Division. River Ranch is also a broad-line distributor of high quality commodity products and services customers throughout North America in all classes of trade, including retail, foodservice and club stores.
For additional information, please visit www.RiverRanchFreshFoods.com or www.PopeyeFreshFoods.com.
