OVERLAND PARK, KAN. and WINNIPEG, MB, April 9, 2009 – YRC Worldwide Inc. (NASDAQ: YRCW) announced today that Reimer Express Lines Ltd. and Yellow Canada have become YRC Reimer, a single market facing brand built on the expertise of Reimer, Roadway and Yellow. YRC Reimer now offers Canadian customers the strength of the newly integrated YRC network and the supply chain advantage of simplified access to flexible, efficient solutions.
”We are excited to be an integral part of the Roadway and Yellow networks in the U.S., creating the single most comprehensive network throughout North America,” said Clayton Gording, President, YRC Reimer. “This is truly a game changing event for our company and our industry, and I’m proud that the successful integration of several Canadian service centers served as the pilot for the recent YRC integration across North America.”
Gording reinforced that the name change does not change the company’s working relationships or focus: The Canadian team at YRC Reimer will continue to offer shippers the confidence of an unmatched selection of direct connections within Canada, throughout North America, and around the world.
Although the company will begin using the new YRC Reimer name and logo this month, the heritage brand names will continue to be visible – most notably on trailer graphics and building signs – while the new logo is phased into operations.
YRC Reimer is a wholly owned subsidiary of YRC, a brand providing more than 160 combined years of experience moving big shipments. With nearly 450 service centers across North America, YRC offers about 100 more service centers than either Roadway or Yellow did individually. The changes provide 21,000 additional direct service points and position YRC 20 percent closer to customers in major markets. This enables quicker pickups and deliveries, increased flexibility and reduced emissions.
YRC Worldwide Inc., a Fortune 500 company and one of the largest transportation service providers in the world, is the holding company for a portfolio of successful brands including YRC, YRC Reimer, YRC Logistics, New Penn, Holland, Reddaway and Glen Moore. Building on the strength of its heritage brands, Yellow Transportation and Roadway, the enterprise provides global transportation services, transportation management solutions and logistics management. The portfolio of brands represents a comprehensive array of services for the shipment of industrial, commercial and retail goods domestically and internationally. Headquartered in Overland Park, Kan., YRC Worldwide employs approximately 53,000 people.
