Tuesday, August 24, 2010

Trailer Tracking Technology Announcement

Shaw Tracking Announces Next-Generation Trailer Tracking


Trailer Tracks 210 Offers More Memory and Processing Power, Embedded Solar Power,

More Compact Design, Bluetooth® and More


MISSISSAUGA, ONTARIO August 24, 2010 – Shaw Tracking, a Shaw Communications Company (TSX: SJR.B and NYSE:SJR), the leader in mobile communications for the Canadian Transportation industry, today announced its new Trailer Tracks 210 (TT210) solution. The next-generation Trailer Tracks solution delivers timely information about the load status and location of trailers with enhanced features that improve the return on investment for fleets that incorporate trailer tracking into their operations. TT210 is slated for commercial availability in the first quarter of 2011.


TT210 is the successor to Shaw Tracking’s Untethered Trailer Tracks (T2) trailer management solution. It delivers additional features to transportation and logistics companies seeking maximum return on investment, enhanced asset and cargo security, and improved asset utilization. The features include:

  • An embedded solar panel and antenna
  • Improved memory and processing power
  • A more compact design that enables simpler, less time-consuming installation
  • Bluetooth capability - configuration and servicing of the unit

Both TT210 and T2 leverage the same Trailer Tracks host environment, so customers using either or both platforms will benefit from future host development and will manage their trailer assets from a single Web portal. Additionally, because both TT210 and T2 can operate within a single fleet, customers will continue to derive value from their investment in both platforms.


“We are pleased to introduce Trailer Tracks 210, our next-generation solution for carriers to improve their bottom line through asset management and visibility,” said Mike Ham, Vice President, Shaw Tracking. “With simplified installation, embedded solar power, improved memory and processing power, and Bluetooth technology, TT210 delivers enhanced capabilities to the transportation and logistics industry.”


About Shaw Communications Inc.

Shaw Communications Inc. is a diversified communications company whose core business is providing broadband cable television, High-Speed Internet, Digital Phone, telecommunications services (through Shaw Business Solutions) and satellite direct-to-home services (through Shaw Direct). The Company serves 3.4 million customers, including over 1.7 million Internet and 900,000 Digital Phone customers, through a reliable and extensive network, which comprises 625,000 kilometres of fibre. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX – SJR.B, NYSE – SJR).


About Shaw Tracking

Shaw Tracking, a Shaw Communications company (TSX - SJR.B, NYSE – SJR), offers integrated on-board computing technology and value-add wireless data solutions for the Canadian transportation, mobile workforce and logistics industries. For over 20 years Shaw Tracking has been focused on providing scalable over-the road fleet management business solutions for organizations of all sizes. With over 700 customers and 40,000 vehicles Shaw Tracking has established economic payback and proven results.