Barkman brings retail experience to executive team to grow multi-channel liquidation business
PITTSBURGH, Pa. – JULY 23, 2013 – GENCO, the leader in delivering product lifecycle logisticssm solutions, named Laurie Barkman chief operating officer of GENCO Marketplace, America’s largest wholesale source for retail returns and surplus inventories. In this new role, Barkman will be responsible for advancing multi-channel sales growth within GENCO’s liquidation services subsidiary, including its direct-to-consumer website, NoBetterDeal.com, and business-to-business website GENCOMarketplace.com.
“Laurie brings the right combination of retail, online marketing and leadership skills to drive the continued growth of GENCO Marketplace’s multi-channel sales model. As such she is a great addition to GENCO and GENCO Marketplace,” said Robert R. Auray, Jr., president and CEO of GENCO Marketplace.
Laurie Barkman brings more than 15 years of strategic retail industry and online marketing experience to her new role. She spent several years at American Eagle Outfitters, a global specialty apparel retailer, focused on growth of AE.com and multi-channel programs in the US, Canada and Asia. Then Barkman oversaw Marketing & Advertising as Vice President for The Art Institutes, a system of 50 schools in North America. Most recently, Barkman served as Vice President of Marketing at The Resumator, a venture-backed Human Resources Software-as-a-Service (SaaS) company. She is a graduate of Carnegie Mellon University Tepper School of Business and Cornell University School of Industrial and Labor Relations.
“I am thrilled to join the GENCO Marketplace team,” said Barkman. “The business has an impressive track record as a market maker for surplus inventory. A key focus is on expanding our inventory assortment and buyer base.”
About GENCO Marketplace:
GENCO Marketplace is America’s largest wholesale liquidator of retail returns and surplus inventories. The company’s resale channels include direct sales by the truckload to high-volume buyers, internet auctions of pallet quantities on the company’s B2B website, www.GENCOMarketplace.com, and B2C sales of individual items on www.NoBetterDeal.com.
About GENCO:
GENCO is the recognized leader in product lifecycle and reverse logistics solutions designed to maximize value and reduce costs. GENCO operates 140 value-added warehouse locations comprising 35 million square feet and manages $1.5 billion in freight annually throughout North America. GENCO’s diverse range of customers includes many Fortune 500 companies in the technology, consumer & industrial, retail and healthcare markets and the federal government. GENCO’s complete range of product lifecycle services include inbound logistics; warehousing & distribution; fulfillment; contract packaging; transportation management; systems integration; returns processing & disposition; test, repair, refurbishment; product liquidation; and recycling.
