Tuesday, November 12, 2013

After 50 Years, CITT is Changing its Designation Name to CCLP

Now there’s a better, clearer way to identify expert ability in the business of supply chain logistics: CCLP                                                                          

Toronto, Ontario November 5, 2013 - CITT—industry’s most valued and longest-trusted source of logistics certification1— is very proud to announce the immediate change of its designation name to “CCLP”.  Spelled out, this uniquely trademarked designation name indicates that its bearer is a CITT-Certified Logistics Professional.  It’s a much clearer way to denote its holders’ expert-ability and CITT’s certified members are united behind it.

“For the last 50 years, professionals who were certified by CITT carried the simple designation “CITT” after their names. While we’ve built tremendous equity in this designation, it didn’t actually describe the professional, his/her area of specialized expertise or explictly reflect the person’s significant level of experience, accomplishment and professionalism ,” said CITT President, Catherine Viglas.  

“After years of planning and consultation with our members and industry, we’ve decided to make the designation name more intuitive and fully descriptive. CITT-Certified Logistics Professional (CCLP) is self-evident and, importantly, preserves “CITT” as the credibility anchor of the designation,” she explains.

Adding “logistics” to the designation name provides important, new information about the credential for some people in the industry. CITT’s academic curriculum is updated regularly and has evolved a lot over the years to help companies operate profitable, invulnerable and sustainable supply chain logistics systems on a national or global scale.

“CITT-Certified Logistics Professionals have an understanding of the business of logistics that goes far beyond CITT’s original start in transportation and distribution skill-building,” explains Paul Kurrat, CITT’s lead facilitator.

CITT focuses on developing and deepening people’s management abilities and equipping them with a sound understanding of integrated logistics and its component parts. Course work needed for the CCLP designation is case-based and helps people design and operate responsive, integrated systems within cross-functional supply chain and logistics environments to deliver maximum value to all stakeholders while minimizing exposure to service interruptions.

The last technical course people take in the program challenges their ability to understand, align and integrate all internal and external supply chain logistics functions into one cohesive system.  These functions can include production planning, procurement, materials management and handling, quality control, inventory control and order processing, warehousing, data exchange, finance, transportation and customer service.

“CITT embraces all of this under the umbrella of logistics,” Kurrat explains.  “That’s the key reason we seldom call ourselves by our full legal name and, instead, just go by CITT.  Because our professionals’ knowledge and abilities go beyond transportation, the new CCLP designation name will now recognise that fact.”

How industry can recognize a CCLP (CITT-Certified Logistics Professional):

Only fully-certified members of CITT who’ve completed all the requirements for their professional designation will be entitled to call themselves a CCLP (CITT-Certified Logistics Professional). They might use any or all of the following ways to denote this professional distinction:
* The CCLP initials will appear after their names
* They might describe themselves as “CITT-Certified Logistics Professionals”
* They may display their CCLP designation certificate
* They may display an optional-use, annual CCLP Trust-Mark:

Great reaction & praise for CITT’s new CCLP designation name:
Nearly all of CITT’s certified members love CCLP as their new designation name. And record breaking numbers partipated in the renaming process.

“Renaming our designation has been a key strategic initiative for many years,” revealed CITT’s President, Viglas. “Several successive Boards championed this improvement—which is a sign of tremendous solidarity and organizational stability.”

“The vast majority of CITT’s certified members are proud, confident and thrilled about our move to the CCLP designation name,” said CITT’s outgoing Board Chair, Warren Sarafinchan, who oversaw most of the development process and describes the move to CCLP as “absolutely fantastic”.

Incoming Board Chair, Robert Ramsay offers that “the CCLP name distinguishes CITT’s professionals much better and sets up our sector’s most valued logistics credential much more clearly for the next generation of professionals.”

And Past Chair, Andrew Dixon, who led the Board team that first formalized CITT’s priority to move to a new designation name, said he’s “100% pleased with the new CCLP name.”

Sector leaders from across Canada have also weighed in with their support:

“I’ve had my CITT designation for over 20 years and since then I have seen an increased recognition of the value that it brings both to individuals and to employers. I don’t see it as a ‘nice to have’ accolade, but as concrete evidence of a logistics professional’s expertise and qualifications. As a business leader, I believe that the new name is more appealing to potential candidates and more relevant to employers who seek to bring in a higher level of logistics expertise in their organizations. It’s similar to pertinent designations in other fields, such as finance and/or engineering, which give employers the confidence that, by investing in qualified professionals, they generate value for their business which positively impacts their customers.”  
Larry Rodo, CCLP, President, DAY & ROSS FREIGHT

“CITT is the leading provider of professional training for logisticians. Through its new CCLP designation, CITT has set a new level of recognition for certified Professionals.”

“The new CCLP designation takes on added significance as it conveys a clear message to customers and fellow practitioners alike that the holder has invested in their career development and ascribes to a high standard of professionalism in the supply chain industry.  We now have a clear and strong designation that speaks volumes.”
Rob McInnes, CITT- Certified Logistics Professional, Manager – Economic Development, Halifax Port Authority

“This is a better designation because it meets two key objectives of a designation: Exceptionality and Specific Expertise.  We are keeping the well-known identity of “CITT” and upgrading the field of expertise to reflect what it really covers.”
Marc-Aurele Malaison, CCLP, VP & GM – Quebec, CANADA CARTAGE SYSTEMS

"The new designation, CITT-Certified Logistics Professional, reflects CITT’s history as the leading educational association for transportation professionals, as well as our recognition of evolving trends in global trade. I'm very excited about the new CCLP designation as it conveys the broader abilities of our members as logistics management practitioners."
Laurie Turnbull, CCLP                                                                                                                           Supply Chain Consultant, Cole International Inc.
& CTL Experts Blogger

Board Chair, Robert Ramsay, acknowledges that a very small group of CITT members wanted to be sure that CITT didn’t lose its CITT identity. He answers this by pointing out that “there’s no risk of that happening because CITT is the preeminent part of the new CITT-Certified Logistics Professional designation name.”

CITT cred-ability & endure-ability:
No other sector designation in the supply chain and logistics sector is as decisive a proof of logistics ability as CCLP. A CCLP designation holder meets high academic standards in management topics, as well as in the area of specialized logistics. CCLP designation holders have amassed nearly 10,000 hours of relevant experience, provide evidence of on-going professional development every year and commit to follow CITT’s Code of Ethics.

CITT confirms that while their designation name is changing to CCLP, the organization name will remain CITT. They also confirm that the requirements for their designation have not changed. And, that they remain steadfastly committed to offering industry’s most respected designation and an education and certification program with the best attainability, accessibility, affordability in the business.

CITT is dedicated to the advancement of its professionals and to delivering unparalleled value and impact for its students, certified members and their companies. CITT and its CCLP designation develops, deepens and demonstrates the professional abilities that make supply chain logistics operations more profitable, sustainable and competitive.