Wednesday, May 4, 2016

Transportation Marketing & Sales Association Announces 2016 Compass Awards Recipients

Minneapolis, May 4, 2015 – The Transportation Marketing & Sales Association (TMSA) announces the recipients of the 2016 TMSA Compass Awards Program. In its 64th year of existence, this awards program recognizes marketing and sales best practices by transportation and logistics companies that ultimately demonstrate effective execution and measurable business results.

"The goal of the Compass Awards Program is to raise the standard of marketing innovation and sales performance in the transportation and logistics industry," said Elena Izakson, director of marketing for Hub Group and the 2016 chairperson of TMSA Recognition Committee. "This is a coveted awards program that plays a meaningful role in recognizing the best in our industry's marketing and sales disciplines."

According to Izakson, this year TMSA received nearly 70 entries from more than more than 30 companies. All entries were judged by seasoned marketing and sales executives both from within and outside the industry using 6-point proven scaling system to evaluate the strategy and execution of each entry. Total points earned determine whether a recipient receives an award of excellence (the highest level of the award) or an award of merit.

This year's Compass Awards program featured 13 submission categories: Integrated Campaign, Single or Multiple Advertisement Campaigns, Events, Direct Marketing Campaign, Marketing and Sales Collateral, Digital Sales and Marketing, Social Media Campaign, Media Relations, Diversity Campaign, CRM Solution, Sales and Marketing Collaborated Effort, New Product Development, and Pricing Process and Analysis.

Recipients earning a 2016 Compass Award of Excellence are: Bison Transport, Cardinal Health Integrated Logistics Services, The CELISTICS Group, CSX Transportation Intermodal, Hub Group, Saddle Creek Logistics Services, the Transportation Intermediaries Association, Transurban, and the Women In Trucking Association.

Recipients earning an Award of Merit are: Allstate Peterbilt, Averitt, Bison Transport, BlueGrace Logistics, CSX Transportation Intermodal, FedEx Services, Hub Group, Maersk, Navis, Transurban, Panther Premium Logistics, PITT OHIO, SeaLand, SMC3, the Transportation Intermediaries Association, TSD Logistics, and USA Truck.

Marketing firms receiving Compass Awards in support of client campaigns are Bayard Advertising, James Street Associates, LLT Group, MindShare Strategies, O'Keeffee & Company, Realm Inc., and roux.

"The Compass Awards Program provides transportation and logistics companies with the opportunity to showcase their best work in marketing and communication strategies and sales performance, and to benchmark their work against others in the industry," said Brian Everett, CEO of TMSA. "In addition, recipients of this prestigious award receive recognition from peers while they benchmark work against others in the industry." All award recipients will be honored at an awards gala June 6 during TMSA's Marketing & Sales Leadership Conference in Fort Lauderdale, Fla.

About the Transportation Marketing & Sales Association
The Transportation Marketing & Sales Association (TMSA) helps its members and their companies to make sales, marketing and communications strategies more effective, productive, and profitable. The only professional association of its kind serving the transportation and logistics industry, TMSA delivers value to thousands of members through knowledge, connections, recognition and solutions. For more information, visit