Tuesday, March 31, 2015

Lakeside Announcement

March 30, 2015, Mississauga, ON - Lakeside Logistics has announced that Brian Ware has joined the company as Vice President, Marketing and Business Development and is succeeding Dan Carruthers who is slated to retire later this year. Ware brings over 15 years of marketing and sales experience understanding client expectations and driving business growth.

In his new role at Lakeside, “Ware will be responsible for creating and implementing overall business development strategies designed to help achieve the company’s business objectives”, said Jeff Moore President and Chief Executive Officer. “One of Brian’s primary focuses will be identifying quality opportunities where Lakeside can strategically deliver optimal transportation solutions that are aligned with Lakeside’s Value Proposition”. Additionally, he will be responsible for developing the marketing strategy and optimizing the customer experience. “I want to continue Lakeside’s reputation of being a “true partner”, where a deep understanding of our customers allows us to continue to provide exceptional support in a timely manner,” said Ware.

“Brian is a ‘humble and smart’ business leader who thrives in dynamic work environments where both customer and company success can be achieved,” said Tom Coates, Senior Vice President and Chief Operating Officer at Lakeside. “Brian believes an organization’s success is rooted in people who understand the value the organization brings to their customers and are driven by high performance.”

Ware joins Lakeside from VersaCold Logistics Services, where he was a Vice President of Marketing, & Business Development and 4PL services. Prior to VersaCold, Ware was Director of Marketing/Distribution at TVA (a division of Quebecor). His logistics experience is largely based in the manufacturing and retail/wholesale sectors focused on food and grocery, 3PL, warehousing, transportation, distribution and transportation management. Ware has many years of concentrated experience in food and grocery, and a deep operational knowledge ranging from commodities to consumer packaged goods from production to point of purchase.

“I am excited about the opportunity to continue to work with an executive team that understands the importance of a consultative and solution based sales methodology,” said Ware. “I am looking forward to supporting Lakeside’s overall vision with the business development team and building on the programs that are currently in place. As well, I believe that Lakeside is well positioned to support new opportunities and substantial future growth.”


Lakeside is a leading 3PL providing transportation management solutions across North America. As a multi-service 3PL, Lakeside provides a single point of contact for planning, system design, transportation management, inventory management and monitoring throughout the supply chain. Founded in 1986, Lakeside has continuously developed new services that help their customers optimize their supply chain management and sharpen their competitive edge. Lakeside is a privately held and managed business with a strong management team.