Monday, March 23, 2015

TMSA Announces Details of Logistics Marketing & Sales Leadership Conference

Minneapolis, March 23, 2015 (MindShare Strategies Media Services) – The Transportation Marketing & Sales Association (TMSA) announces program details for the upcoming TMSA Logistics Marketing & Sales Leadership Conference, to take place June 7-9 in St. Petersburg, Fla.

"The event is designed specifically to meet the educational and networking needs of marketing and sales executives in the North American transportation and logistics industry," said Hernan Vera, managing partner for Sales Outcomes, and TMSA's education committee chairman.  The event will include more than 30 sessions featuring best practices; relevant marketing topics such as digital media strategies, content management, advertising and outsourcing; and critical sales topics such as CRM, lead management, and successful proposal development.

The event's keynote speaker, Bill Butterworth, will provide ideas on how to find a healthy balance of work and life, along with the importance of collaboration between marketing and sales within an organization. The event also will feature a shipper panel of transportation and logistics executives with manufacturers and retailers who will provide insights on what makes a successful partnership with carriers and providers.

About the Transportation Marketing & Sales Association
The Transportation Marketing and Sales Association (TMSA) provides knowledge, connections, recognition and solutions to marketing, sales, and communications professionals in the transportation and logistics industries. Member companies include motor carriers, railroads, air carriers, ocean lines, 3PLs, OEMs, media and suppliers, and account for more than $300 billion in revenue each year. For more information, visit