Thursday, January 31, 2013


Buffalo, N.Y., January 30, 2013 – ROAR Logistics announces the opening of its 4th office, and first office located on the west coast. ROAR’s newest operation is located in Temecula, California and will offer customers the full spectrum of Rail, Ocean, Air, and Road logistics services that the company currently provides to its diverse base of local, national, and global clientele.

Heading up ROAR’s California operations will be Marc Sandoval, an 18-year veteran of the logistics industry.  “We are excited to have Marc on board as he brings with him a diverse background in the logistics industry,” said Bob Rich III, president of ROAR Logistics, Inc.  “In his role, Marc will be responsible for building our brand presence on the west coast and beyond. The addition of our newest operation in California is an exciting venture, especially as it falls upon our 10th year in business. We believe that this office will help us to extend our reach into Mexico and position us in proximity to some of the most active ports in America.”

About ROAR Logistics:

ROAR began as an Intermodal Marketing Company moving freight via rail as an alternative to trucks.  “As manufacturers faced escalating gas prices, stricter government highway safety regulations and increased demands to protect the environment, our entry into the rail market was timely for us back in 2003," said Rich.  “Manufacturers are constantly seeking the most efficient means for transporting products to market and intermodal transportation has become pivotal to the transportation industry, as it offers streamlined costs and important efficiencies to benefit businesses and the general public.” 

2013 marks the 10th anniversary for Buffalo, NY-based ROAR Logistics, Inc.  Founded by Rich in 2003 as a subsidiary of Rich Products Corporation, ROAR has grown consistently, adding operations in Atlanta, GA and Peoria, IL.  ROAR began with 3 full-time associates and has grown to almost 50 associates nationwide.  10 years later, Rich states, “the company has no intention of slowing down.  We are currently looking into other markets and countries for further growth and expansion.”

For more information about ROAR Logistics, please visit, on Facebook, on Twitter.

About Rich Products Corporation:

The founder of the nondairy segment of the frozen-food industry, Rich Products Corporation is a leading supplier to the foodservice, in-store bakery and retail marketplaces.  Rich’s posts annual sales exceeding $3 billion and employs more than 9,000+ people worldwide spanning six continents.  Founded in 1945, Rich’s began reaching outside the United States in the 1980s and today produces more than 2,000 products sold in110 countries.  Rich’s is the world leader in nondairy toppings, icings and other emulsions.  Other key product categories include cakes and desserts; pizza; bakery products; breads and rolls; shrimp and seafood; appetizers and snacks; Bar-B-Q; meatballs and pasta; beverages, gluten-free and all-natural items; cooking creams; and soaks and syrups.